An interactive game on Facebook allowing you to learn about all the benefits of Smart in an unusual way.
We developed digital activation
for the launch of the new Smart Fortwo model in Russia.
Client
Mercedes-Benz Russia / Traffic
Managing Creative Director
Areg Safarian
Copywriter
Vera Karpova
Art Director
Areg Safarian
Senior Account Manager
Sofia Trukhacheva
About the project
Smart is an ideal city car, finding a place for which is not difficult even on the closest street and in the busiest area of the city. Therefore, parking in tight spaces and driving in dense traffic is the most comfortable environment for Smart Fortwo. In the format of the Facebook application we implemented an easy and exciting game to the life that is when the user should have found parked smarts in the European cities with the utmost traffic jams.
RESULTS
Each user has spent 5 minutes on average searching for Smart in different cities. More than 1000 users have found all Smart cars on the streets of London, Rome, Berlin, Paris and Moscow. Every 5th user has shared a link with the reference to his result with friends.
